If you buy something from an Eater link, Vox Media may earn a commission. See our ethics policy. In , Planters discontinued the snack, and in , DiMarcello published a petition on Change. One day, during the summer of , she opened the front door of her home in Oaks, Pennsylvania, to a camera crew recording her. She had nearly forgotten about the petition by then, but when she saw a peanut-shaped trailer parked in her driveway and someone in a full-body Mr.
Peanut costume, she figured it out: Planters, the nut brand owned by the Kraft Heinz food conglomerate, was bringing back the snack. The Planters marketing team had gotten in touch with her boyfriend, who helped plan the surprise visit to coincide with the relaunch. It was shelved in the mids as part of an effort by the company to refocus on its core products: nuts.
Moss describes a divergence in thinking among the biggest food companies that took place around Confronted with declining sales, as more people became concerned with what they were eating, some packaged food companies resolved to sell more good-for-you products, or at least the illusion of that. These companies chose to double down on junk food. Today, though, these cheap-calorie snacks sit beside plenty of alternatives that tout their healthful virtues.
Could nostalgia give them an edge? Troubled since almost the day the two food giants merged in , Kraft Heinz appears to be gambling on that approach with its Cheez Balls comeback campaign. And General Mills, a conglomerate whose biggest business, breakfast cereals, is in the midst of a long and well-publicized sales decline , might be testing a parachute with its Dunkaroos revival.
Forget the healthful hyperbole. This time, going back in time to a simpler place means forgetting everything you ever learned about high-fructose corn syrup. Much of the appeal of junk food items comes from the natural and artificial flavorings added to them. In the flavor labs Schatzker has visited, scientists work to reproduce the chemical compounds in certain real foods to add to food products.
Like extruded cornmeal. Despite the scientific precision of the nutritional information printed on food packaging, it can be almost impossible to understand what, exactly, many food products are. And few foods are less transparent than Cheez Balls and Dunkaroos; unlike potato chips, a cheese ball represents nothing organic, and with their uniform, molded shapes and plentiful packaging, Dunkaroos are emphatically not just-like-homemade. Kraft Heinz declined to describe how Cheez Balls are made, and few people seem to wonder about their production.
But it turns out that cheese curls, puffs, balls, and doodles were invented around by an animal feed manufacturer in Wisconsin, as Ernie Smith explored for Atlas Obscura. When a grinder jammed, an employee ran some wet corn through the machinery and discovered that it puffed up while exiting the grinder. He seasoned the corn, and the resulting snack was eventually called Korn Kurls.
According to the University of Wisconsin , employees of the animal feed company continued to experiment with frying techniques and flavorings, like cheese powder. Extruded cornmeal-based snacks are everywhere now. And if you break apart a cornstarch-based packing peanut and smell the inside, it will remind you of a cheese curl. The cheese-flavored snacks will once again come in 2.
The Cheez Powder can be used on just about anything. Courtesy of Planters. To celebrate the product's new status as a permanent addition, Planters is giving away stand-alone shakers filled with the iconic orange Cheez Powder, which gives any cheez enthusiasts the chance to get creative with their snacking habits. The brand is only giving away of these Cheez-Dust canisters, which can be used on any food from pizza to ice cream. To enter to win one, you can send a tweet about the food you'd like to dust with this bright cheesy powder, tagging MrPeanut and using the hashtag CheezBallContest.
Contestants have until September 1 to share up to 10 different entries, per the official rules. A ll winners will be notified around September 9 if they'll be receiving a free can of Cheez Powder in the mail. You can put the bright-orange powder on popcorn, too. In July , after 12 years of fans petitioning for the snack to return, Planters finally announced that it was bringing back Cheez Balls , although only for a limited time. Unsurprisingly, the stock of Cheez Balls quickly sold out shortly after this announcement.
Keep reading. Lara Walsh.
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Dot's Original They do not have good meltability but do have decent cheese flavor although it goes away fast, which I guess gives the corn flavor a chance to shine. Ethan though these tasted pretty good too but recalled a time in the past where he ate too many and felt kind of sick. Although I guess you might feel sick if you eat too much of anything. Wrap up: Ethan still prefers his blast from the past, Planters, but did acknowledge that Utz was a good runner up.
They make a pretty good cheese ball, but I feel the meltability of Planters is what keeps it ahead. View Results. So many people lament the loss of the Cheez balls. Hey, did you receive the cheetos yet? I was wondering if it had got there yet…being christmas and all. Speaking of Cheetos, I think Cheetos makes a calorie pack of cheeseballs. In case you were looking for other types. They were our favorites. Does anyone else remember that? It was awesome as well —.
I remembered planters chilli balls. Chilli balls still exist, but is owned by another company called sunshine snacks.
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You asked, we answered with Planters Original Cheez Balls. They're just as amazing as the nostalgic snack you remember. Enjoy the one-of-a-kind delicious. Six oz canisters of Planters Blazin' Hot Heat Cheez Balls; All the same cheesy crunch you know and love with a spicy kick; Resealable canister helps. PLANTERS® Cheez Balls oz canister · PLANTERS® Cheez Balls oz canister (pack of 6) · PLANTERS® Nacho Cheez Balls oz canister · PLANTERS® White Cheddar.